Communication and Media:
- The communication and media industries are experiencing large-scale disruption driven by skyrocketing demand for data and content based on customer expectations of hyper-personalized content and data to be available seamlessly, anytime, anywhere on any device. We see the following drivers for this transformation:
- Adoption of 5G and immersive technologies like AR and VR: Telcos continue to enhance their networks for high-speed data, which is changing customer behavior and also opens up new use cases such as the use of AR and VR for production lines, gaming and entertainment, and sales and marketing, using streaming data and next generation headsets and IOT devices. Consumers are also creating and sharing an unprecedented amount of personal content, driving an increase in hyper-personalized advertising on digital platforms, instead of traditional TV and print channels.
- Convergence of cloud and communications/media industries with ORAN and DTC: Adoption of Open Radio Access Networks (ORAN) is blurring the boundary between telecom infrastructure versus cloud infrastructure. Similarly, streaming services like Netflix and Disney+ require media companies to become cloud-based service providers and partner with traditional cloud technology platforms.
- Impact of AI on content production: AI has the potential to have a huge impact in generating and producing content, including audio-video as well as text. Content production houses are taking the next step from digital animation and production technologies to now leveraging AI to optimally edit, translate, distribute, and potentially generate new content.
- Digitization and Automation with AI and ML: Telcos and media companies have access to a tremendous amount of personal, usage-based data for their subscribers. These are enabling new revenue streams for communication and media companies. In turn, they must invest in data and insight platforms that can draw upon this data, while maintaining increasingly strict customer privacy regulations, in the backdrop of an increasingly hostile security and cyber threat environment.
